The future of
creative development is
increasingly data-driven
and media-agnostic.
Creative units are
increasingly segmented,
modular and customizable
The systems enabling
them all require water-tight
business processes …
… and deep data standards
to be effective.
… and that’s after starting
with a stellar idea or insight,
in the first place.
The only way to truly leverage
that complexity for the content
owner, is a broad,
OPERATIONALLY STRATEGIC
approach to both the making,
and management of
ALL the content it creates
About FMV Consulting
Felder Media Ventures is a production management and consulting practice dedicated to modernizing production practices for marketers of scale with complex needs, and preparing them for a more automated and dynamic future.
IN THE MODERN WORLD, ONCE CONTENT IS MADE, IT HAS TO BE MANAGED.
HOW WELL IT IS MANAGED WILL DETERMINE THE MEDIA THAT CAN DISPLAY IT.
THOSE DISPLAY MEDIA INCREASINGLY THROW OFF DATA THAT INFORMS THE ORIGINAL CONTENT, SO IT CAN ITERATE AND BECOME BETTER.
Strategically directing the modern production pipeline from end-to-end, (content, components data, platforms, rights, distribution, integration, etc) is increasingly important, if not outright necessary, for any marketer of scale. In the face of that increasing complexity, developing modular capabilities that can evolve and expand with a company’s needs is the best way to maximize both ROI and communication effectiveness. And most often that management starts as far up stream in the process as possible – with the client.