About

Nick Felder is a seasoned Executive Producer and Marketing professional with experience from nearly every side of the business.

For more than a decade he was the Global Head of Production at Coca-Cola, where he led the global content creation pipeline across 207 countries, working with agencies from around the world, in both traditional and digital media. At the same time, he led an operational transformation of Coke’s global production and Digital Asset Management practices, standing up foundational infrastructures and embedding the process innovation needed to make them work reliably around the world.

Prior to Coke he was a Production Department Head and exec producer at some of the better agencies in New York earning more than 100+ industry awards to show for it. At three of those agencies he either created or managed their in-house studio capabilities.

He’s also among the more vocal advocates for modernizing production practices across the advertising/marketing industry, to better serve the emerging fields of dynamic story assembly (programmatic content), creative operations, modular production practices that enable omni-channel outputs, and many more. Nick is also an author, publisher and entrepreneur with a number of books and ventures to his credit.